ATP Beverages™ was formed shortly after IFT for the purpose of commercializing both award winning sports drinks - Load™ and Reload™. A conglomeration of WSU students, faculty, and professionals of diverse disciplines combined to provide the public with these advanced sports nutrition products. WSU students started ATP Beverages with the guidance of the Office of Entrepreneurship and the WSU Research Foundation whom are dedicated to generating new business in the state of Washington. Coinventor and Cofounder, Lance Schwarzkopf, runs the business.